BRU Car Seat Finder
Helping you keep your most precious little ones safe while on the road.
Results:
- Full microsite user experience defined.
- Interactive Prototype for user testing created.
- UX Strategy and design.
01
Chapter one
Getting Interactive
Interactive Prototype
Interactive Prototype
I created an interactive prototype using Axure. It allowed us to test out the user journeys and identify any gaps or opportunities prior to development. I was even able to use this prototype with user testing and get additional data on how people interact with the experience.
02
Chapter two
The Drawing Board
Drawing Board: Navigation
This is a concept drawing I made to simultaneously educate new parents on the age ranges of car seat types and serve as a navigation tool to the products they want.
Drawing Board: Product Component
This concept drawing is of a product component that would showcase an example of the car seat type and related details. I imagined the ability to rotate the seat and have panels pop up to reveal related information. I was able to use this component in the TRU Fanvault microsite.
03
Chapter three
Finding Your Way
Search Filter Options
This is a snapshot of the entire page in desktop view.
Comparison Component
Once a customer learned which car seat type they needed, we wanted to help them further by creating this comparison. They would be able to select up to four car seat products and view them side-by-side.
04
Chapter four
Going Beyond
Store Locator
We wanted to make it easier for parents to make the right decision, so I created this simple Store Locator widget concept. Google Maps was a relatively new product at the time.
Educational Resources
The legal and safety information around car seats was enormous, and it was on a "need to know when I need it" timeframe. We wanted to provide these resources in an easy-to-access way for our customers. So, I proposed creating an education resource center.