AIDN Branding
Representing the Digital Abstract.
Results:
- Increased market recognition of the product.
01
Chapter one
Capturing the Heart
A brand is not a logo, it's a promise to your customers. A promise of quality, consistency, competency, and reliability.
Jason King
Original Logo
The original logo was created by the founders using clip art of the most prevalent illustration of AI. The brand name is based on the acronym AIDN, which stands for Artificial Intelligence Defined Networking.
So many possibilities
I believe branding to be a representation of the business and products, and I seek to build an identity that captures the personality. I performed many exploratory exercises at various levels of the brand in order to create a holistic and purposeful system that can be expanded in the future.
Brand Guide
I created this brand style guide to maintain consistency.
02
Chapter two
Planned Expansion
AIDN sub brands
Since I was designing the actual product, I knew that our strategy was to separate specific network functionality into focused modules that users could choose from. My goal was to create a branding system that would allow us to expand our portfolio.
Going 3D...
I created this 3D version of the logo in Blender. I had additional marketing plans that could use this asset, but I wasn't intending to use it for primary branding.
Our founder was even considering having it 3D printed.
