"R"Us In Store Events
Connecting digital customers to real-life, in-store experiences near them.
Results:
- Prototype, microsite design.
- Bridging digital and physical experiences for customers.
01
Chapter one
Simple Complexity
Interactive Prototype
Where are you?
Our user journey begins with their location. We use their zip code to locate the three nearest stores to them. There were corporate-sponsored events that occurred at every location, and there were events specific to a particular store.
Here you go, Results
The next step in our customer journey is to browse the nearest available events. There is a second option under the "all in-store events" tab that shows national events.
If a customer is interested in a particular event, they can toggle the details drawer to get related information and even reserve a spot at their chosen store!
02
Chapter two
Scrappy Start
Drawing Board: UX Concepts
I liked to begin all my projects with a sketch. It is important to capture any ideas around the problem I am trying to solve as well as any solutions. Whether it be sketching with paper and pen or charting out a workflow diagram, nothing beats a collaborative brainstorming sketch session!
03
Chapter three
Details, details
Events Expanded
The primary function of the In-store Events microsite is to provide a service that would bring customers to the stores. We wanted to make it as easy as possible so parents and their children could experience all that we offered. Additionally, we had opportunities to market related products and services.
Stores near me
If a customer provided their location data, they would have this store details section. Here they could see which locations near them were running the event, the distance to the store, and other important information. The most important aspect was the ability to reserve one of the limited spots.
Branded Filtering
The In-store Events microsite was shared between Toys"R"Us and Babies"R"Us. Each of those brands had specific event types, and showing all those events would be overwhelming to the customer. We would default the shown events to the brand found in the URL. Customers could then filter even further by pre-existing categories, letting them get to the action faster.